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This website acorn.caci.co.uk has the following on the homepage, "What can acorn do for me? Acorn is a powerful consumer classification that segments the UK population." We analyzed that the webpage also said " By analysing demographic data, social factors, population and consumer behaviour, it provides precise information and an understanding of different types of people." It also stated " Acorn provides valuable consumer insight helping you target, acquire and develop profitable customer relationships and improve service delivery. To try Acorn you will need to register. How Acorn delivers smarter targeting Play video." The header had Consumer classification as the highest ranking search term. It was followed by Acorn, Acorn classification, and Customer segmentation which isn't as ranked as highly as Consumer classification. The next words they used was Consumer insight. Demographic data was also included but might not be seen by search crawlers.